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Search Engine Optimization

Search Engine Optimization (SEO) is what makes a website successful. Proper web content can evolve a small website into a high-traffic lead generator. Search Engines base their results on a number of factors, and Local Search Appeal knows how to properly implement SEO with the following:

Keyword Analysis
Many variations of your search terms are analyzed for popularity, effectiveness, and online reach. Using a variety of tools & sleuthing ability, Local Search Appeal can determine the most prominent keywords to use for each respective your website.

Traffic Analysis
Local Search Appeal can forecast & analyze numerous searches conducted for any local services and connect our clients to their ideal lead sources.

Effective "meta-tags"
Properly integrating the right kind of coding and tags into a website can be overwhelming. Web pages need to be situated with the right kind of Meta tags to be frequently referenced in search results. Local Search Appeal has the knowledge & experience to write the most appropriate and effective meta tags for your business.

Backlinks
Local Search Appeal can generate relevant and popular one-way links from other websites, directories, blogs, etc. This organically - or naturally - boosts the search results position in the applicable search engines.

Citations
A citations is any instance of your Business Name, Physical Address and Phone Number listed online. Search Engines are now referencing citations in addition to backlinks to determine your organic and map rankings. It's important that your citations are unique and consistent - especially for local businesses. We continually create citations for your business as well as audit and correct any existing ones.

Local Directory Listings
Local Search Appeal also lists our clients in the most influential business information online directories for each local area. Yelp, Yellowpages.com, Localeze, Kudzu and Local.com are a sample of the directory listings we use for our clients to generate additional leads.

Local Search Appeal knows what it takes to increase online visibility. Get the most prominent keywords implemented in your website, and increase your organic search ranking with backlinks from popular & relevant sources. Speak with a Local Search Appeal representative or fill out our online form and we'll get right back to you.